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Pacific Urban Residential

Pacific Urban Residential
Pacific Urban Residential

About the Company: Pacific Urban Residential (‘PUR’) is an industry leading multifamily investment firm and pension fund manager. Headquartered in northern California’s innovative Silicon Valley, PUR is focused exclusively on the multifamily rental space. The firm has successfully deployed well-timed strategies to the benefit of its institutional partners and stakeholders throughout the Western United States. 

Since its inception in 1998, Pacific has acquired over 22,000 apartment homes totaling over $3.5 billion on behalf of its own account and those of its valued strategic institutional partners. Today, PUR has four offices, with over forty professionals and an owned apartment portfolio in excess of $2 billion dollars. 

Pacific Urban Residential investment strategies include the acquisition and renovation of older, “vintage” communities as well as acquisition of multifamily investments for current cash flow and long-term appreciation. Committed to the communities in which we operate and to sustainability, Pacific utilizes its branded Ecologic program of initiatives to bring environmentally aware features into the communities and to each resident’s apartment home.

Pacific Urban Residential is a subsidiary of The Marcus and Millichap Companies. More information can be found at

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