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Director of Marketing

Salary
Competitive
Employment
Full Time
Real Estate Field
Location
West Palm Beach
 FL
Postal Code
33401
Country
United States

This job is no longer active.

Description


Position Summary
The Director of Marketing will work closely with the Property Management teams to plan strategy
and develop and implement a marketing action plan to drive in potential resident traffic, increase
occupancy and retain existing residents. This position will also develop effective
advertising and promotional campaigns to promote the corporate name and reputation.
Essential Duties and Responsibilities
• Develop branding and corporate identity initiatives
• Develop and implement marketing plans and programs
• Develop and manage marketing budget at both the corporate and property level
• Establish and grow a target market share
• Monitor costs and budgets
• Provide expert advice to develop innovative advertising, social media and events
• Negotiate with media partners and vendors to guarantee advantageous contracts
• Work with marketing team and onsite property teams to increase traffic of prospective residents
and resident retention
• Supervise marketing team, including hiring, training, workloads, schedules and deadlines.
• May oversee the operation of a company’s website or email marketing program and provide
analytics review
QUALIFICATIONS
• Multi-Family Residential Property Management Marketing or Real Estate Experience 10+
years
• 2- or 4-year degree in Business/Marketing/Communications (or similar)
• Intermediate to Advanced Computer skills
• Experience in contract negotiation
• Social Media Marketing/Digital Media online expertise
• Familiarity with Fair Housing regulations to ensure compliance
• Strong written, verbal and presentation skills; effective communicator
• Creative, innovative and analytical skills required
*Some Travel Required

Job Function


 

Job Sector


 

Experience


10+ to 15 years


This job is no longer active.

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