Passive Resistance

Robert Sapolsky reported in Sunday’s NYT on “The Brain Science of Conformity.” When a researcher planted a group of people who unanimously picked the most glaringly wrong answer to a simple question, such as which of the lines drawn on a paper is the longest, 3/4 of the time subjects would pick the same glaringly wrong answer. People want reassurance on their choices. So why do so many companies fail to inform job seekers in a few words what makes their company unique, stand out, stand for something. You don’t have to promise a Google environment. People choose extremely difficult work environments, if after a few years, they can write their ticket for having survived. But to attract those illusive passive candidates, which in this economy are a growing lot, putting in a compensation range and describing the company are the most effective ways to tempt a passive job seeker to think twice about your job description.

Susan Phillips, CEO SelectLeaders
April 25, 2017

Sign Up for your weekly JOB BLAST email

Keep up with changes in the industry and see 7-10 of the most intriguing, breaking jobs from real estate's premier employers posted on the industry's first, and only, job network of 14 websites. Don't miss who is hiring and for what positions, plus our Weekly Insider's Perspective:

"One of the most talked about emails in commercial real estate."