Digital Marketing Analytics & Strategy Manager

Job Description

About this Role:

We are looking for an experienced and knowledgeable digital marketing analytics and strategy expert to join our Global Digital Marketing team. As our Digital Marketing Analytics & Strategy Manager, you are the subject matter expert in B2B/B2C customer relationship management (CRM) data, analytics, insights, and strategy work driving omni-channel activation and measurement.

A thorough understanding of digital, offline, and customer relationship management data ecosystems and analytics is needed with the ability unlock the value of a unified 360o view of the customer to influence business outcomes using measurable data. You will generate useful insights to ensure all marketing initiatives benefit from customer-centric data-driven strategies. In addition, you will support performance reporting on all Global Marketing activities. Functioning as a liaison between Digital Marketing and our customers, you will manage key projects and timelines, build processes, and manage team members to support a collaborative and agile way of working.

This job is a part of the Global Marketing functional area which focuses on developing and implementing marketing programs to support the organization's business goals, driving strategies to secure new business and position the CBRE brand, products and services, and thought leadership successfully in the market.

Digital Marketing at CBRE

This is an exciting time to join the growing team as we are undertaking a multi-year digital transformation designed to drive tangible growth and client and prospect engagement across the business globally. Having launched the new CBRE.com in 2021, and with the continued evolution of our martech stack, we are committed to using best practices to fuel business outcomes. As part of this transformation, we are focused on demonstrating data-driven benefit and value to the CBRE business. In addition, we and CBRE are highly focused on diversity, employee experience and a great workplace culture.

What You'll Do:

Support the optimization of our customer relationship management data and analytics activities. This includes omni-channel efforts like paid media, email campaigns, targeted customer growth campaigns, and personalization.

We are seeking a candidate who:

• Is data-driven, highly-skilled CRM subject matter expert motivated by testing and learning, and is expected to help the business reach its vision to drive digital marketing strategy and will be a collaborator in shaping the future of the team.
• Brings an omni-channel view and understanding to all aspects of execution and measurement and is experienced with deriving data insights, and multi-channel campaign analysis.
• Can function as an expert in the digital, CRM and data ecosystems. This includes our email service providers (ESP), data warehouse and customer data platform (CDP), providing operational support and training.
• Builds and maintains successful relationships across Digital Marketing partners: Marketing, Business Segments, Brand and Content Centers of Excellence, Product, Technology, Talent and beyond.
• Assesses big picture priorities and team strengths to prioritize and assign ongoing project work according to timelines. (to onshore and offshore teams) while ensuring that quarterly and annual objectives are achieved.
• Leads priority projects for the Customer Data, Analytics and Strategy tower leader including large scale cross-stakeholder initiatives and other targeted campaigns.
• Can develop a robust email/omni-channel campaign testing strategy including tests across all aspects (creative, copy, segmentation, product and messaging).

Customer and Performance Data Analysis

• Manage customer insight data analysis projects to steer strategy and support the wider marketing team. Build customer audiences that support personalization and segmentation initiatives.
• Review data related to key Analytics & Strategy reports, and proactively derive and recommend insights based on analysis.
• Support the work this tower does for our Center of Excellence. Be proactive in improving our CRM and Marketing Performance analysis activities.

Reporting

• Analyze data and prepare monthly and quarterly reporting on customer insights and performance. Help create repeatable and scalable reporting solutions. Responsible for weekly reporting and measurement of each campaign initiative using SFMC, customer, email, and campaign data.
• Look beyond your day-to-day to proactively identify areas for growth and be able to engage with partners outside of your immediate team for solutions.
• Use insights to devise an optimization and testing strategy for all initiatives in all channels. Set Regional critical metrics and track performance and create/share reports with markets and Global teams.

What You'll Need:

The ideal candidate is curious, confident and has expertise to work closely with the team to support work provided. To be successful in this role, the ability to perform each duty satisfactorily is required. Listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• Bachelor's degree in mathematics, economics, statistics, or other quantitative field with 5 years of proven experience in CRM analytics, strategy and insights. Consulting engagement or client relationship management, and DTC or Ecommerce/B2B experience is a plus.
• Experience in heavily analytical roles, ideally within product or data analytics, deriving insights, conducting experimentation/hypotheses building, applying tests and learn methodologies to design and influence strategy.
• A proven track record of using quantitative analysis to impact key decisions ideally in both small, entrepreneurial environments and large, sophisticated organizations.
• Expertise in CRM and CDP ecosystems, capable of driving audience segmentation and personalization work. This also includes using Google Analytics, Adobe Omniture other site analytics tools.
• Has thorough and broad understanding of the digital marketing ecosystem. This includes DSP's, DMP's, paid/unpaid channels, publishers/advertisers, campaign events, GA/GTM, UTM's, etc.
• Experienced in data science, storytelling concepts from an omni-channel point of view and large data sets and dashboarding tools like Power BI, Tableau and Looker.
• Programming, such as, SQL, Python or other major programming languages a big plus.
• Have managed (directly or indirectly) at least one junior marketing professional that produced results based on your direction.

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Certificates and/or Licenses

• Google certification or others related to digital marketing platforms a plus.

Financial Knowledge

• Requires intermediate knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages, discounts, and commissions.

Presentation and Communication

• Excellent technical and analytic capabilities. Strong written and verbal communication skills.
• Comfortable presenting technical and non-technical information to both senior management and peers. Experience in creating concise PowerPoint presentations.
• Able to communicate and influence at all levels within the organization

Working Style

• Creative: bring out-of-the-box and 360o thinking to all business challenges to drive impactful outcome
• Collaborative and Respectful: teammate who can naturally work with a group, receiving and giving constructive feedback and mentoring, and iterate for constant improvement
• Curious: Welcoming new challenges and thrive on constantly learning how to grow your body of knowledge.
• Detailed: high attention of detail and adherence to web and digital marketing best practices, and specific project requirements.
• Independent: self-motivated, work with limited direction, but not afraid to ask for guidance when needed.

Why CBRE:

When joining CBRE you will have the support and resources of a global firm where an entrepreneurial mind-set is encouraged. You'll realize your potential with exciting work, fast-paced assignments, an environment of constant learning and commitment to results. To enable success, we provide the best tools, training and leaders in the industry.

Our collaborative culture is built on our RISE values and reflects the needs and perspectives of our clients and our people. Our work is guided by our North Star: Creating the real estate solutions of tomorrow, so businesses and people thrive. This advises everything we do from diversity, equity, and inclusion to sustainability initiatives to workplace safety and wellbeing!

At CBRE, we believe that the more perspectives we have, the more dimensions we see. We welcome people with different backgrounds and experiences across industries to consider open positions even if you do not match every element of the required skills.

We offer a comprehensive benefits package, 401k, and other extraordinary perks such as career growth and longevity!

To discover more about what it's like to work at CBRE, visit Thrive at CBRE

New York City Applicants:

CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the position is $110,000 annually and the maximum salary for the position is $125,000 annually. The compensation that is offered to a successful candidate will depend on the candidate's skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program, qualifications, and experience.

CBRE is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law. We also provide reasonable accommodations, as needed, throughout the job application process. If you have a disability that inhibits your ability to apply for a position through our online application process, you may contact us via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).

NOTE: Some, but not all, of our positions may have an additional requirement to comply with COVID-19 health and safety protocols, including COVID-19 vaccination proof and/or rigorous testing. If you have questions about the requirement(s) for this position, please inform your Recruiter.