Digital Marketing Sr Director

Job Description

About The Role:

As a CBRE Digital Marketing Senior Director, you will partner with business segment marketers to define the overall B2B digital strategy for relevant business segments including product design in support of key business objectives. You will comprehend business needs in depth to define the role of digital for that business segment, and then influence CBRE's digital footprint (.com, email, social, martech) in support of those objectives.

Digital Marketing at CBRE

This job is part of the Digital Marketing job function. They are responsible for developing and completing digital business strategies in line with the company's overall business objectives.

This is an exciting time to join the growing Global Digital Marketing team as we are undertaking a multi-year digital transformation designed to drive tangible growth and client and prospect engagement across the business globally. We are committed to using technology and digital marketing standard methodologies to fuel business outcomes. As part of this transformation, we are focused on demonstrating data-driven benefit and return on investment to the CBRE business.

What You'll Do:

• Develop and implement business segment focused integrated digital marketing strategies and experiences in order to increase brand awareness, customer advocacy, customer data collection and pipeline growth across digital channels in support of broker and customer journeys.
• Partner with business segment marketing leaders and teams, in concert with business leaders to create digital demand generation experiences to attract and retain customers, convert prospects, and engage key accounts in support of stated business objectives.
• Ensure work and approach is aligned with our digital marketing maturity.
• Support and report back on business segment digital marketing needs (webpage, campaigns, email marketing, SEO, paid media analytics, campaign dashboards) bringing to bear Core Digital team resources.
• Own and manage relationships with business segment marketing leadership and team-members.
• Lead, manage and report on business segment digital marketing projects and campaigns from start to execution with a client-centric focus.
• Support global martech strategy implementation calibrated for business segment needs, prepare local marketers and coordinate with Core Digital team to train partners to ensure "fit for purpose".
• Advise partners on digital marketing topics and trends, opportunities, and internal digital marketing capabilities that can be activated.
• Clearly communicate prioritized project requirements to digital marketing team and oversee execution.
• Drive impact through measurable critical metrics.
• Provide formal supervision to employees. Monitor the training and development of staff. Conduct performance evaluations and coaching. Oversee the recruiting and hiring of new employees.
• Develop an annual digital marketing strategic plan and associated budget.
• Collaborate on continuing efforts to manage and improve website design, functionality, and content.
• Develop performance tracking reports for all digital marketing projects.
• Lead by example and model behaviors that are consistent with CBRE RISE values.
• Identify and solve multi-dimensional, complex, operational, and organizational problems demonstrating the appropriate resources within or outside the department.
• Significantly improve and change existing methods, processes, and standards within job field.

What You'll Need:

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Bachelor's Degree preferred with 12+ years of relevant experience. In lieu of a degree, a combination of experience and education will be considered. MBA preferred.
• Experience working in a B2B, intermediary-driven business model is a strong plus.
• Deep understanding of digital marketing tools and multichannel strategies including email marketing, lead nurturing, retargeting, account-based marketing, display advertising, paid search, SEO, and SEM to create and advance pipeline.
• Experience with digital marketing elements including audience segmentation, intent and personalization data, enterprise content management system (e.g., Sitecore), and ABM tools (e.g., Demandbase).
• Strong understanding of enterprise software and have examples of previous digital campaigns that showcase tangible results.
• Ability to lead the exchange of sensitive, complicated, and difficult information, convey performance expectations, and handle problems.
• Leadership skills to set, manage and achieve targets with a direct impact on multiple department results within a function.
• In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc. Familiarity with Airtable and Monday.com tools preferred.
• Expert organizational and project management skills and an advanced inquisitive approach.

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Why CBRE?

When you join CBRE you will have the support and resources of a global firm where an entrepreneurial mentality is encouraged. You'll realize your potential with exciting work, fast-paced assignments, an environment of constant learning and dedication to results! To enable your success, we provide the best tools, training and leaders in the industry.

Our culture is built on our RISE values and reflects the needs and perspectives of our clients and our people. Our work is guided by our North Star: Crafting the real estate solutions of tomorrow, so businesses and people thrive.

Coming to work for CBRE, you will receive a comprehensive benefits package, 401k, and extraordinary perks such as career growth and longevity!

New York City Residents: CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the Digital Marketing Sr Director position is $190,000 annually and the maximum salary for the position is $220,000 annually. The compensation that is offered to a successful candidate will depend on the candidate's skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program.

CBRE is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law. We also provide reasonable accommodations, as needed, throughout the job application process. If you have a disability that inhibits your ability to apply for a position through our online application process, you may contact us via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).

NOTE: Some, but not all, of our positions may have an additional requirement to comply with COVID-19 health and safety protocols, including COVID-19 vaccination proof and/or rigorous testing. If you have questions about the requirement(s) for this position, please inform your Recruiter.