Doral, FL
Salary Estimate: $100,000.00 - $200,000.00
Employment Type: Full Time
Work Place: Office
Experience Required: 5+ to 7 years
Education Required: Graduate Degree
Job Description
Director of Sales & Marketing
Location: Miami, FL
Company: Bluenest Development
Job Type: Full-Time
Company: Bluenest Development
Job Type: Full-Time
About Bluenest
Bluenest is one of South Florida’s fastest-growing homebuilders, focused on delivering high-quality, attainable housing for the workforce community. With a pipeline of over 2,500 homes—including single-family, townhouse, and multifamily communities—we are building a future where more families can afford to own a home.
Bluenest is one of South Florida’s fastest-growing homebuilders, focused on delivering high-quality, attainable housing for the workforce community. With a pipeline of over 2,500 homes—including single-family, townhouse, and multifamily communities—we are building a future where more families can afford to own a home.
Position Overview
We are seeking a results-oriented and strategic Director of Sales & Marketing to lead our go-to-market efforts, drive sales velocity, build brand visibility, and oversee the full sales cycle across all communities. This role will be responsible for leading the sales team, overseeing marketing campaigns, managing CRM systems, and ensuring alignment between sales, marketing, and operations to meet revenue targets.
We are seeking a results-oriented and strategic Director of Sales & Marketing to lead our go-to-market efforts, drive sales velocity, build brand visibility, and oversee the full sales cycle across all communities. This role will be responsible for leading the sales team, overseeing marketing campaigns, managing CRM systems, and ensuring alignment between sales, marketing, and operations to meet revenue targets.
Key Responsibilities
Sales Leadership
- Develop and execute the overall sales strategy to meet or exceed company targets.
- Hire, train, and manage a high-performing team of new home sales consultants.
- Establish KPIs, performance metrics, and compensation plans aligned with company goals.
- Oversee pricing, sales absorption, release strategies, and competitive positioning across all active communities.
- Collaborate with construction and operations teams to align inventory with sales timelines.
- Monitor market conditions, buyer behavior, and competitor activity to inform pricing and sales strategy.
Marketing Oversight
- Lead all marketing efforts including digital campaigns, signage, collateral, and community branding.
- Drive qualified traffic through targeted strategies across Google Ads, Meta, Zillow, and local media.
- Develop and manage social media, email marketing, and content calendars.
- Oversee the creation of community brochures, renderings, signage, and event coordination.
- Work with external vendors on creative, web development, and media as needed.
Technology & Reporting
- Own the CRM system (Microsoft Dynamics) to track leads, automate follow-ups, and measure campaign performance.
- Ensure accurate tracking of all sales metrics and marketing ROI.
- Create weekly and monthly reporting packages for executive leadership.
Community Launch & Branding
- Oversee new community launches from naming and branding to signage, online presence, and grand openings.
- Coordinate with project teams to ensure model homes, sales centers, and digital assets are delivered on schedule.
Qualifications
- 7+ years of experience in sales and marketing, preferably in residential real estate or new home sales.
- Proven track record of managing sales teams and achieving ambitious sales targets.
- Deep understanding of the South Florida housing market and buyer demographics.
- Strong knowledge of CRM platforms, preferably Microsoft Dynamics or similar.
- Exceptional communication, leadership, and organizational skills.
- Bilingual (English/Spanish) a strong plus.
What We Offer
- Competitive salary with performance-based bonuses
- Health insurance, 401(k) with match, and generous PTO
- Opportunity to shape the future of workforce housing in South Florida
- A fast-paced, entrepreneurial environment with growth potential
Bluenest Development Group
• 1-100 employees
Bluenest is a rapidly growing homebuilder dedicated to delivering high-quality homes for first-time homebuyers. Based in South Florida, with a strong focus on the Miami and Homestead area, Bluenest specializes in building attainable and well-designed single-family homes, townhouses, and duplexes that meet the diverse needs of the local community.
Since our founding in 2018, we have been committed to enhancing the homebuying experience by offering homes that provide lasting value and modern design. Our homes are built with attention to detail, ensuring that every property meets the highest standards of craftsmanship, durability, and efficiency.
Bluenest takes pride in offering a full range of services, from land acquisition and community planning to construction and sales. We are deeply committed to the communities we build, ensuring that each development offers a lifestyle that families can enjoy, with access to amenities, green spaces, and proximity to the essentials.
Our core focus is on serving the needs of first-time homebuyers and families looking to move into larger, more comfortable homes as their needs evolve. With a customer-first approach, we strive to make the homebuying process seamless and rewarding, helping families find a place they can truly call home.
As a leader in residential construction, Bluenest is poised for continued growth in the South Florida market, with ambitious plans to build over 1,000 homes annually. Our dedication to quality, affordability, and customer satisfaction sets us apart as a trusted partner in the homebuying journey.
Since our founding in 2018, we have been committed to enhancing the homebuying experience by offering homes that provide lasting value and modern design. Our homes are built with attention to detail, ensuring that every property meets the highest standards of craftsmanship, durability, and efficiency.
Bluenest takes pride in offering a full range of services, from land acquisition and community planning to construction and sales. We are deeply committed to the communities we build, ensuring that each development offers a lifestyle that families can enjoy, with access to amenities, green spaces, and proximity to the essentials.
Our core focus is on serving the needs of first-time homebuyers and families looking to move into larger, more comfortable homes as their needs evolve. With a customer-first approach, we strive to make the homebuying process seamless and rewarding, helping families find a place they can truly call home.
As a leader in residential construction, Bluenest is poised for continued growth in the South Florida market, with ambitious plans to build over 1,000 homes annually. Our dedication to quality, affordability, and customer satisfaction sets us apart as a trusted partner in the homebuying journey.
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