Job Description

summary

responsibilities

• Develop brand strategy and roadmap.
• Drive the threading of this strategy throughout all we do and how we do it. 
• Build examples and case studies of brand differentiators for internal and external use.
• Build analytics and dashboards to track and improve effectiveness. Report out regularly.

• Drive overall strategy for external communications, community involvement, and public relations to promote external brand awareness. 
• Build opportunities for URG to demonstrate knowledge as thought leaders in the industry.
• Build and maintain relationships with publications and industry organizations. Identify unique editorial, event and sponsorship opportunities.
• Create press releases in coordination with outside consultants, as needed. Topics include company milestones, awards, recognition, industry thought leader pieces, sales and acquisitions, major leases and more.
• Write and maintain the library of copy for proposals and marketing materials.
•  Copyedit, proofread and revise external communications 
• Manage sponsorships and advertisement campaigns including creative direction and sponsorship strategy.

• Drive overall corporate marketing strategy and guidelines, including but not limited to print and digital marketing materials such as company websites, marketing brochures, company stationery, gifts, and promotional materials.
• Regularly communicate and review guidelines (e.g. document design standards, correct brand colors, signature block standards, logos, etc.).
• Create and update unique corporate marketing materials or proposal materials as needed or upon request from the leadership team.
• Research industry trends and competition.
• Track corporate website analytics monthly or quarterly, based on need.
• Attend special industry events and take photos as needed (sometimes after hours).

• Develop corporate social media marketing strategies for all URG social platforms and target audiences. 
• Analyze social media analytics reporting and adjust strategy.
• Work with the People and Culture team and department leaders to collect content for posts. 

• Build new property marketing materials and templates upon request and create templates for further use. Including but not limited to space plan flyers, amenity flyers, leasing banners/foam boards, websites, etc.
• Work with property management to templatize what we do and how we do it to create consistency and best practices across the organization. 
• Maintain master list of property websites, SSL certificates, domains, etc.
• Develop marketing materials for brokers and leasing events upon request.
• Design and launch email marketing campaigns as requested by Leasing teams.
• Track monthly email marketing analytics and adjust email marketing strategies according to findings.

• Create annual budget for Marketing GL and quarterly reforecasting.
• Monitor marketing spending and track budget.

Skills + Abilities

• Excellent organizational skills. Ability to identify and prioritize highest value work. 
• Professional and succinct professional and creative writing skills
• Ability to work effectively with diverse audiences and partners internally and externally.
• Polished communication and presentation skills.
• Customer service mindset. 
• Strong analytical, computer, and technology skills.

minimum qualifications

• BA in Business, Marketing, Communications, or related preferred. 
• Proficient in MS Word, Excel, Outlook and Publisher.
• Proficient in Adobe Photoshop, Adobe InDesign and Adobe Illustrator.
• Proficiency with website development with Squarespace or similar. 
• Basic proficiency with Google Analytics.