Marketing Analyst

The Marketing Analyst supports the strategic development, assessment and management of marketing programs implemented in partnership with management companies within a national portfolio. The Marketing Analyst is expected to maintain weekly, monthly and quarterly reporting  of asset marketing performance to develop a comprehensive understanding of the multifamily portfolio’s marketing efforts, sub markets and notable market trends. The Marketing Analyst will be involved in the assessment of marketing and leasing performance of third-party operators, evaluation of sales efforts (based on reported data) and an integral component of budgeting for marketing spend.

LivCor is a real estate asset management firm headquartered in Chicago, Illinois.  Formed in 2013 as a portfolio company of The Blackstone Group (NYSE: BX), LivCor specializes in hands-on asset management of multi-family properties throughout the U.S.  In collaboration with its operating partners,LivCor oversees the management of its properties furthering a mission of maximizing return for investors while offering best in class service to residents.

As Marketing Analyst, one is held accountable to, however not limited to, the following job functions: 

• Maintains and analyzes key metrics, to include; revenue predictors as they relate to lead/traffic sources, evaluation of cost per lead and traffic/conversion trends
• Provides monthly financial reporting, assisting with the preparation of annual budgets and quarterly reforecasts, conducting and ad hoc analysis & reporting
• Extracts, analyzes and reports on digital marketing performance though Google Analytics, Google AD words and other data site-crawl tools
• Manages the Online Reputation Management analysis and reaction process for the national portfolio. This includes executive analysis reporting, process building and management
• Monitors social media/feedback to track and provide guidance as it relates to reputation management
• Oversees the Leasing performance process for the national portfolio including process building and reactions to performance
• Retrieves and analyzes financial and operational data from Essbase, PBCS, Rentlytics, Yardi, YieldStar, OneSite, OneNote, Axiometrics, MPF, BLS and other commonly used LMS software used in multifamily
• Maintains a relationship with operators and vendors that sets expectations while fostering collaborate partnerships
• Accumulates data/reporting from third party software (CRM & LMS solutions) monthly
• Supports the marketing team in updating and maintaining historical data as it pertains to advertising and sales performance for each asset, organized by various categories
• Manages the monthly and quarterly reporting on portfolio-wide AD trends, sales conversions and market trends
• Reviews market surveys weekly (for watch list properties and/or focus assets) – keeping note of important observations and trends
• Monitors social media/feedback to track and provide guidance as it relates to reputation management
• Assists LivCor marketing manager with property positioning and budget review, monitoring plan effectiveness and recommending advertising allocation
• Some travel required. Travel would be oriented around portfolio visits of subject properties, comp visits and industry related conferences/knowledge acquisition opportunities
• Divides time between planned projects and urgent matters. Expects new issues on a weekly basis and responds with energy, collaboration and speed
• Excels in an environment with constant change.  Adapts, performs and invites additional job responsibilities as LivCor develops
• Contributes to the education and development of the marketing analyst team

The right candidate will be a marketing subject matter expert with experience in the following:

• Strong analytical skills with a deep knowledge of and mastery of Excel and/or Google Analytics, Google ADwords and SEM with a desire to learn in areas with needed development
• Digital marketing technologies, IP targeting, re-targeting, GEO fencing, email campaigns and digital nurturing campaigns
• Reviewing marketing plans and overseeing the execution and assessment
• Documenting processes
• Solving problems and quantifying results
• Working in a fast-paced environment with changing deadlines
• Strong oral and written communication skills
• Engaged and collaborative team player with high energy and strong analytical thinking

PREFERRED QUALIFICATIONS: 

• Bachelor’s degree 
• A focus in analysis 

REQUIRED QUALIFICATIONS:

• Minimum of 3-5 years of experience in real estate marketing required
• Candidate must be proficient in excel, online research, and knowledge of marketing plans
• Candidate must have proven track record of providing high quality support and completing tasks