Director of Content Marketing - Investment Management

When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come.

As Director of Content Marketing - Investment Management with Hines, you will be responsible for creating content for financial professionals, their clients and institutional investors to promote Hines-sponsored investment offerings. The Director of Content Marketing - Investment Management will plan, execute, and continuously evaluate our content publishing strategies that align with these audiences and our internal stakeholders. You will work closely with the Hines Research team to develop and then write compelling and pithy content for investors. Responsibilities include, but are not limited to:

Strategy Leader: Develop and implement a holistic content strategy that increases engagement with external audiences.

• Develop and maintain an editorial calendar to ensure continuous and proactive distribution
• Keep track of KPIs to measure the effectiveness of our content; ensure that the content is helping drive our business goals
• Optimize content according to the latest SEO best practices and ensure all content adheres to brand standards, brand voice, and core values
• Explore AI tools to provide scale for content creation

Writing/Editing: Develop content to attract financial professionals and investors, using prose and graphics.

• Write and edit an array of externally facing content assets of various lengths, including articles, white papers, video scripts, social media posts, etc. Able to create engaging content from scratch by researching, developing positions and then crafting
• Work closely with the Hines Research team and its proprietary frameworks to leverage their findings to produce / update external content
• Leverage industry trends, the Hines brand and value propositions, to ensure quality and relevance in content creation
• Interview stakeholders or sources whose input should be reflected in content
• Help support positioning and other messaging requests

Stakeholder Coordination: Work with Hines research to develop and edit ideas as well as various internal stakeholders to obtain necessary approvals.

Minimum Requirements include:

• Bachelor's degree from an accredited institution required; MBA, CFA or other advanced degree preferred.

• Eight-plus years of content marketing with experience in real estate and financial services industries.

• Excellent writing and editing skills, including journalistic storytelling skills; understanding of how to craft engaging content from complex research.

• Technical proficiency in Microsoft Word, Excel, PowerPoint and Adobe Acrobat.

• Ability to travel 25%.

Closing

Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit and follow @Hines on social media. ¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.

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We are an equal opportunity employer and support workforce diversity.

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