Description
As the National Marketing Manager, one is held accountable to, however not limited to, the following job functions:
- Maintains and analyzes key metrics, to include; revenue predictors as they relate to lead/traffic sources, evaluation of cost per lead and traffic/conversion trends
- monthly financial reporting, assisting with the preparation of annual budgets and quarterly reforecasts, conducting and ad hoc analysis & reporting
- Extracts, analyzes and reports on digital marketing performance though Google Analytics, Google AD words and other data site-crawl tools
- Oversees the Online Reputation Management analysis and reaction process for the national portfolio. This includes executive analysis reporting, process building and management
- Monitors social media/feedback to track and provide guidance as it relates to reputation management
- Oversees the Leasing performance process for the national portfolio including process building and reactions to performance
- Retrieve and analyze financial and operational data from Essbase, PBCS, Rentlytics, Yardi, YieldStar, OneSite, OneNote, Axiometrics, MPF, BLS and other commonly used LMS software used in multifamily
- Manages a relationship with operators and vendors that sets expectations while fostering collaborate partnerships
- Accumulates data/reporting from third party software (CRM & LMS solutions) monthly
- Supports the marketing team in updating and maintaining historical data as it pertains to advertising and sales performance for each asset, organized by various categories
- Manages the monthly and quarterly reporting on portfolio-wide AD trends, sales conversions and market trends
- Reviews market surveys weekly (for watch list properties and/or focus assets) – keeping note of important observations and trends
- Monitors social media/feedback to track and provide guidance as it relates to reputation management
- Assists LivCor marketing manager with property positioning and budget review, monitoring plan effectiveness and recommending advertising allocation
- Some travel required. Travel would be oriented around portfolio visits of subject properties, comp visits and industry related conferences/knowledge acquisition opportunities
- Divides time between planned projects and urgent matters. Expects new issues on a weekly basis and responds with energy, collaboration and speed
- Excels in an environment with constant change. Adapts, performs and invites additional job responsibilities as LivCor develops
- Based on experience level, may directly oversee the marketing analyst team of 2
- With contribute to the education and development of the marketing analyst team
REQUIRED QUALIFICATIONS:
- Minimum of 3 years of experience in real estate marketing.
- Candidate must be proficient in excel, online research, and knowledge of marketing plans.
- Candidate must have proven track record of providing high quality support and completing tasks.
- Ability to travel.
PREFERRED QUALIFICATIONS:
- A focus in analysis preferred.
- Bachelor’s degree preferred.
LivCor is committed to a diverse workforce. We are an Equal Opportunity Employer and a member of E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, protected veteran status, sexual orientation, gender identity or any other applicable federal or state-protected classification.
This job is no longer active.