The Professionals’ Choice for Real Estate Jobs

Passive Resistance


Robert Sapolsky reported in Sunday’s NYT on “The Brain Science of Conformity.” When a researcher planted a group of people who unanimously picked the most glaringly wrong answer to a simple question, such as which of the lines drawn on a paper is the longest, 3/4 of the time subjects would pick the same glaringly wrong answer. People want reassurance on their choices. So why do so many companies fail to inform job seekers in a few words what makes their company unique, stand out, stand for something. You don’t have to promise a Google environment. People choose extremely difficult work environments, if after a few years, they can write their ticket for having survived. But to attract those illusive passive candidates, which in this economy are a growing lot, putting in a compensation range and describing the company are the most effective ways to tempt a passive job seeker to think twice about your job description.


All Weekly Insider's Perspective articles
 

 
SelectLeaders is where real estate professionals and executives manage their careers, network and come for valuable information about their industry. © 2005 - 2018 SelectLeaders LLC