As the coronavirus pandemic ramped up in mid-March, U.S. employers began to worry that their employee healthcare costs would skyrocket. Meanwhile, telemedicine, which before the novel coronavirus was already being seen as a possible cost-cutting measure in employee health coverage, was poised for an explosion. In short time, major insurers began eliminating co-pays for telemedicine, telehealth companies began to see “meteoric growth,” and by summer 2020, virtual care was the new standard. Many say it is here to stay.
As companies rethink their entire approach to benefits and landlords strive to get creative in luring tenants back into office leases, Eden Health, a virtual health startup, presents a model that bridges telemedicine and brick-and-mortar care. And even more key: It allows not just company owners, but commercial real estate owners, to offer competitive healthcare benefits to the people they want to attract and retain.
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